7 Effective Real Estate Marketing Trends to Incorporate in 2019
Technological innovation is the real game changer in real estate marketing in 2019. With changes in demand for space, technology is driving new marketing trends and it is important for your business to catch up. Let us also admit that technology drives competition, so you need to know these trends to help you design your marketing strategy with the right goals in mind.
Real estate is an always-evolving industry. Stay on top of the game by incorporating these real estate marketing trends in 2019.
1. Videos and Virtual Viewing
Content is still king. In 2019, content marketing in real estate is all about visuals. People still love stories, but when it comes to space, they want to be able to feel and visualize it. The story should blend with their lifestyle. When you say it has well-manicured lawns, customers will want to see the visual appeal.
As a marketer, you should produce videos that sell the lifestyle associated with your target market. Videos are known to evoke emotions better than still pictures. They also help you give visuals, data and any more information all at once. It is not enough to have a 360 view of the space, allow virtual viewing of the property.
Help your potential market design and plan the virtual space through high-quality viewing. Let your emails come alive with lovely videos and a virtual tour of your offering. Use the latest technology to capture the clearest view such as drone photography.
Be creative with the presentation during the viewing. Clear videos are effective in quickening the decision-making process. The customer will get value as they save time that would have been used viewing multiple properties.
2. Be on Multiple Platforms
Multichannel is the face of real estate digital marketing in 2019. There is no single platform that can boast of being as adequate for all your marketing needs. Different channels offer different marketing opportunities for each target segment.
Instagram, for instance, is very effective for customer engagement, Q&A sessions, promotions and trending through tags. Videos hosted on YouTube have a different impact on those broadcasted on Facebook.
On Facebook or Instagram, it is possible to caption and run a campaign with a hashtag. Email campaigns captions serve a different market with another unique effect. Again, since channels are so many, customers have also had to select a few to stick with. To reach everyone you need to be on all platforms.
Are you on Zillow and Trulia? Have you utilized your Google my Business for all your properties? Zillow, for instance, has numerous visitors and your profile should feature here.
3. Build a Community of Your Own
One of the easiest ways to become influential in real estate is by building your own online community. Using one of the platforms or all of them, become the ‘mayor’ of the area that your business serves online. You will notice that people around this community can come to your page for security alerts, garage sales ads or even community engagement announcements. If you can incorporate this right, the market leader slot is with you to stay.
To solidify your brand in the digital space, create a memory through customer engagement. Being a ‘community influencer or owner’ gives your brand credibility and authenticity. With a community, it is easier to build your listing and create a pool of potential customers through referrals.
4. Smart Technology Buildings
According to a recent environment report, the effects of climate change are already felt in almost every region across the globe. This means that consumers are now more aware of the environmental footprint of the services that they consume. Most consumers will be specific about smart technology and environmental fit of the space they need.
While technology is at the forefront of lifestyle today, market your services in a way that speaks about their position on environmental safety and sustainability. Talk about energy saving appliances in the building, green technology use and utilization of the latest technologies for security.
5. There Is More to Space: Organization and Presentation
Consumer demands for space have changed. They just don’t want space; they are more interested in how it is organized and how it is offered. Aesthetics are now important and fit to lifestyle has become a major consideration. Give your space a personality. It will connect with the right audience.
Presently, the millennial generation tends to prefer to work, live, shop and play in one place. We are seeing more demand for urban spaces and concentrated parks. While building your market portfolio, reach out for more urban spaces and areas that offer great hospitality. A millennial will not mind a small space when it has the concentration of a lifestyle that he or she needs.
6. Personal Touch Is Still Important
In real estate marketing, Selling in digital spaces is still about building relationships. While the technology and digital space is the game changer, your personal touch is what wins and keeps customers. Customers want to feel valued and the service offering needs to be personalized. It is easy to produce mass campaigns in the digital space while forgetting to connect with the customer.
Make time to make personal visits to the customer. Know your potential customer and tailor them a service that will have the feel and touch of your business. Communicate in their language. Remember space is extremely personal and private. Most people want to buy it from a person they trust and relate to. Like Alibaba, create let you in-store be as great as your online store.
7. Tools, Strategy, and Metrics
Go for platforms that allow user engagements than the rest. Devise a proper campaign with timelines and goals. Segment the digital campaigns according to different markets. When formulating a strategy, come up with metrics to measure performance against set goals.
Data doesn’t lie. While your business is present on the hottest platforms with best videos of your property, you need to know if they are actually converting to sales. Measure performance using the metrics you formulated earlier. Know if the ads convert into visits and if visits are converting to sales and what rate.
If possible seek the help of a platform and software that can simplify the metrics and consumer feedback as per website visits. If one of the digital tools has a low conversion, you can always turn to another platform or reduce the budget.
Building A Real Estate Marketing Strategy …
These 7 tips will help you craft a strategy to utilize the digital space for your business. It is a proper mix of real estate trends both online and offline that will help win and retain customers. If you still need real estate marketing help, join us, we will tailor an approach for your business.