30 Instagram Hashtags for Real Estate Agents

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By adding a hashtag to a word, you make your entire message searchable so that other social media users — even people who don’t follow you — can find it and read what you have to say. Used correctly, the right hashtags can grab your audience’s attention and get them to follow you.

Here are 30 Twitter and Instagram hashtags every real estate agent should know:

  1. #RealEstate

  2. #Realtor

  3. #Realty

  4. #Broker

  5. #ForSale

  6. #NewHome

  7. #HouseHunting

  8. #MillionDollarListing

  9. #HomeSale

  10. #HomesForSale

  11. #Property

  12. #Properties

  13. #Investment

  14. #Home

  15. #Housing

  16. #Listing

  17. #Mortgage

  18. #HomeInspection

  19. #CreditReport

  20. #CreditScore

  21. #Foreclosure

  22. #NAR

  23. #EmptyNest

  24. #Renovated

  25. #JustListed

Branding hashtags

  1. #YourName, e.g., #AlanSmithee

  2. #YourOfficeName, e.g., #GraffRealEstate

  3. #GraffAdvantage

Event hashtags

  1. #OpenHouse, e.g., #JanesOpenHouse

  2. #RealEstateConference, e.g., #InmanConnect

Bonus hashtags

Use creatively worded hashtags to find tweets from potential clients who might want to buy or sell a home. Here are a few additional Twitter hashtags to consider.

  • #WantToMove

  • #HateMyHouse

  • #BuyMyHouse

The sheer volume of usable hashtags can be overwhelming, since literally any word can be turned into one. But you can narrow the choices by familiarizing yourself with the hashtags most relevant to real estate, and by identifying the ones your leads and clients are most interested in and talking about. Then you can use those hashtags in your own messages, content and other lead generation efforts to connect with your target audience. Hashtags aren’t limited to Twitter; you can use them with other social media — including Facebook, Instagram and Pinterest — to reach, attract and engage a broader audience.