8 Ways Cloud Computing Benefits Real Estate Agents

With the current technological trends, many industries are now finding more flexible ways to operate their businesses. Cloud Computing has contributed significantly to innovation, and most companies now use Cloud for service delivery.

Cloud Computing offers flexibility due to its ability to store data, and anyone can access it from anywhere. Various cloud computing features like remote access shared storage and data mining makes real estate businesses operate smoothly and efficiently.

Below are some of the ways that Cloud Computing benefits real estate agents.


Improved Customer Care Relationship
Customers can access the information they need from across where they are without physically going to the real estate agent office. They can key in a query about what services they need and get instant answers. It makes customers more confident in the services, helping to build a strong relationship with the business.

Data Tracking Services
Cloud Computing helps in processing massive data, which provides better data tracking for various marketing platforms. The real estate agents can see whoever clicks on their links and opens emails. They can also analyze which type of properties generates more business.

It is a significant platform that helps companies create new customers and expand business through data collection from the links and close monitoring and follow-up. Using cloud-based marketing can be an excellent boost for the company.

Cost-Effective
Traditionally, businesses had stored data in-office services and hired staff to operate the servers. It was costly because they had to pay the team and incur other data storage costs. Many real estate agents who use cloud computing now save data storage costs due to the cloud-based system.

Companies still achieve more without having to maintain in-house personnel. The service provider administers the entire infrastructure, which consists of network and software updates. Users get instant online access through application software, and the company saves money on:

• Regular software updates
• In-house personnel salaries and other operational costs
• Constant internet connection
• Installation of in-house servers
• keeping in-house servers and the internet under maintenance


Independence of Devices
Anyone can access Cloud from anywhere and on almost all devices, including tablets, smartphones, and desktops. The devices can get an instant Cloud connection as long as they have an internet connection, thanks to the portability of the devices. Companies don’t need to worry about client data transportation since they only need the gadgets they use, which allows them to access information from anywhere. It enables professionals to manage their work wherever they want.

Improved Security
Every company needs security for their data. Some hackers can access private and confidential information through malware. Cloud Computing keeps data safe due to the high incorporation of security protocols in the system. Additionally, it ensures that there is no loss of data even if any disaster arises. Cloud security offers more data security than a corporate firewall.

Increase Productivity
Real agents can access data from anywhere, and it keeps them busier, which results in more productivity. With 24/7 Cloud access, agents can create marketing campaigns faster. They can also document information quickly and finish their accounting work from anywhere and at any time. It also eases paperwork and allows agents to go paperless and, at the same time, keeping their data safe. Clients can also have instant information from the agents and easy access answers to their concerns.

Better Internal Collaboration
Cloud computing offers internet flexibility and secure collaboration, making work run smoothly in the office. It is a scalable technology that allows individuals to use only the resources they need. When many agents work on a contract, they can work on a single sharable document amongst themselves at the same time instead of working separately and then merging the data later. In some instances, they can downscale when needed.

Continuous Service
We are surrounded by many disasters, day and night, and office locations are not an exception. Fire outbreak or floods, among other unexpected occurrences, can wipe out hard drives. However, with cloud computing, all data is safe, and businesses can continue offering services regardless of what happened. Employees can also relocate from the office and work from anywhere, with minimal or no disruptions.

Cloud providers provide their clients with a safe place to store and back up data in case of an emergency. They ensure multiple deployment points of the system back up. More real estate businesses are getting more and more Cloud-driven due to the many advantages that it offers.


Cloud Computing continues to grow, and many real estate businesses embrace it as they realize its potential. There may be issues and flaws, but as they are addressed in due course, Cloud Computing continues to make real estate a competitive industry. One can move to cloud computing in various stages, starting with communication, collaboration, and finally, data storage. Ashby & Graff Real Estate is a cloud real estate broker that can help get you up to speed.