According to statistics collected by marketing software company Hubspot, 94% of people watch videos to learn more about a product, and 84% of them are convinced to make the purchase. As the world quickly goes digital, video marketing has become an essential tool for getting leads and boosting sales. 

For real estate professionals, ignoring the advantages provided by video marketing can be a costly mistake. However, there’s more to this kind of marketing than simply posting a video of yourself.

It takes a certain amount of creativity to craft videos that are sure to give you some real estate agent commissions, especially in a competitive market like California. In this article, we’ll provide you with the type of videos you need to have as a real estate professional.

“About Us” Videos 

Every real estate agent knows home buyers and sellers value trust. “About Us” videos are one of the best ways to build trust online and convince potential clients to reach out. Think of this kind of video as an introduction. It should involve key things like:

• Who you are and what your background is

• Your company’s background and history

• Awards and accolades

• Your values and expertise

• Your team members

• Your contact information

It might be tempting to record yourself reading your website’s “About Us” section f your website but don’t do it. Your “About Us” video should be a creative way of putting a face and personality to your company. 

Real Estate Listing Videos   

Every real estate professional needs to have property listing videos. It’s a great way to showcase properties to potential clients online. Also, 73% of homeowners say that they are more likely to list with a real estate professional that would offer to create a video for them.

Due to the popularity of listing videos, you must create something that would stand out from the rest. There’s a variety of creative ways you can do when making listing videos. Here are some examples:

• Hiring a professional to film cinematic clips

• Take sweeping drone shots of the property

• Filming  virtual tours

Neighborhood/Surroundings Video   

For many homebuyers, the surrounding community is just as important as the property itself. An excellent and often underrated way of supporting your property listing is creating videos that showcase the surrounding neighborhood. 

An effective neighborhood/surroundings video should showcase the following:

• Nearby schools and businesses

• Transportation options

• General shots or clips that show the area’s atmosphere

• Parks and playgrounds

• Interviews with locals    

Client Testimonials and Interviews

A genuine and well-crafted testimonial video is an effective way to attract potential buyers and sellers. Your clients are your best ambassadors, and with their help, you can show potential clients that your company has a reliable track record. 

Here are some best practices for making video testimonials:

• Avoid scripts: Writing a script will only make the testimonial sound forced or unnatural. Come up with a list of questions instead and allow your clients to answer them naturally.

• Show emotions: An excellent testimonial video should have scenes where your clients show genuine feelings of happiness and gratitude. This helps potential clients have an emotional connection with your testimonial’s subject. This helps builds trust and eventually leads to conversions.

• Keep it short: Most viewers have short attention spans, so creating anything longer than three to five-minute videos would be counterproductive. If you have a long but meaningful interview recorded, you can always cut them into several clips instead.

Testimonial videos are all about authenticity. You can craft a serious video or add in some humorous tones. Just make sure the client interview is genuine and perfectly complements everything in your “About Us” video.

Videos can be a powerful tool for anyone who chooses to invest in it. There are other kinds of videos worth trying. Still, the ones listed here should be a good starting point for any real estate professional looking to take advantage of the benefits video marketing offers. 

Ashby & Graff Real Estate is a leading real estate company in California that puts its agents first and helps them become better professionals. If you want to know how to be a successful online real estate broker, contact us today so we can answer your questions.