Helpful Marketing Tips for Realtors

Becoming a realtor is exciting, and the opportunities that are in front of you are seemingly endless. However, you may have hit a roadblock in properly marketing yourself and your business, which is one of the most common obstacles new realtors face. Although marketing can seem intimidating, utilizing these helpful marketing tips can help to set you up for success.

Create a Google My Business Profile

One of the most powerful search engines of the online world is Google, hands-down. When a user wants to find out information on something or wants to know the answer to a question they have, they are likely to turn to Google. This is because Google can provide them with helpful, relevant answers in only a matter of seconds. Your Google My Business profile helps to show users key information about your business if it is relevant to their search. For instance, your profile will show up if a user types in your business name. Your profile may show what hours your business operates, as well as display a phone number or have a link to your website. Google My Business is free to set up and is a great opportunity to expand your audience.

Create Social Media Business Profiles

There are many different social media platforms that you can use for your business. This could depend on your personal preference, as well as how you plan on keeping up with the profiles, or your budget for hiring someone to keep up with the profiles. However, many social media profiles offer business owners special business accounts. These business accounts are set up differently than standard accounts and may allow you to pay for sponsored posts, look into insights, and target certain demographics. This can help you to tweak both your short term and long term marketing plans.

Create Marketing Materials

Although having an online presence is essential for your business as a realtor, you will also want to create other marketing avenues for yourself. This includes creating physical marketing materials. You might consider direct mail postcards for real estate, brochures, flyers, and business cards. Direct mail postcards for real estate can help you reach a larger pool of potential clients, helping you to expand your client pool. These are great ways to get physical copies of your information in front of consumers, as this can be a great reference tool for them if they need to look up your phone number or are suddenly in need of a realtor.

Developing the right marketing strategy can make all the difference for you and your business. Lead with quality, and you will be able to successfully build a foundation of trust between your business and your audience. Although daunting at first, building a marketing strategy does not have to be difficult if you use these helpful tips.